Part 3: The Wild, Wild (Mid)West: Subscription Rate Design

Rate design and credit offsets are particularly complex in the Illinois market, and without knowing how to set the subscription value, you could be creating a product that customers don’t want or one that crushes the returns for the project… In other words, you’ll be left with “fool’s gold.” In part three of this series, avoid leaving the market with nothing but fool's gold by learning how to attract customers with better subscription rate designs. Read the full piece on the Pivot Energy blog.

Sara Hall